Ref: HP698-8813 About Al-Futtaim Group Real Estate (AFGRE)
Al-Futtaim Group Real Estate (AFGRE) is the real estate development and operations arm of Al-Futtaim group which is headquartered in Dubai. AFGRE is responsible for the origination, conception, development, procurement and construction of mega projects and the leasing, sales and operation of these projects after completion.
In addition, AFGRE develops and operates an extensive multi-million dollar portfolio of individual corporate real estate and investment assets across the MENA region.
The two current flagship mixed use urban communities under the Festival City brand are the award winning, Dubai Festival City (5.2 million square metres) and Cairo Festival City (3 million square metres).
About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million sq m and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.
Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometers internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.
Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.
About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.
Festival Centre is a landmark 2m sq ft urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre, offers over 400 world class retailers, 90 restaurants, cafأ©s and bistros, a 12-screens Grand Festival Cinemas complex and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.
The award winning Festival Centre has recently added the Five Star award Best Retail Development at the Arabian Property Awards 2010, and two other prestigious Retail City awards - Mall of the Year and Best Retail Destination of the Year
JOB PURPOSE:
To assist GM marketing in all aspects of marketing. To develop, implement and measure all marketing campaigns as part of the annual strategic marketing plan. To be the â€کbrand guardian' of DFCM brand presented in all retailer/staff and B2B communication, advertising, PR, social media and website.
KEY ACCOUNTABILITIES:
Marketing Communications:
* Ensure the briefing of agency, development and preparation of all marketing communications, such as:آ ATL, BTL, retailer newsletters, in mall-signage, as per guidelines and standards specified by General Manager Marketing to achieve marketing objectives as per annual marketing plan.
Market Study:
* Assist the GM marketing carrying out of annual market research (benchmark/behavioural) with the objective of developing marketing strategies to effectively develop the marketing plan in-line with market trends, objectives of the mall, and company.
* To keep abreast of competitor mall campaigns/branding/promotions to ensure that DFCM attracts the preferred clientele./shoppers through their targeted campaigns not conflicting with other malls in the city.
Public Relation and Advertising:
* Work with GM marketing and appointed PR agency to develop and implement an effective PR and advertising strategy to get maximum possible exposure/PR coverage for the mall in print/radio and online media.
E- Marketing:
* Regularly update and manage the information regarding the brand on the company website as well as DFCM website, so as to provide accurate and current information to visitors to the site, as well as responsible for implementing all e-marketing strategies. Together with marketing executive to implement monthly social media plan and targeted campaign application Facebook/twitter/YouTube/instagram and mobile applications .
Expansions/Redevelopment:
* Together with the GM marketing to work on day to day, monthly and annual marketing plan related specifically to the redevelopment of DFCM.
* To ensure that media, retailers, DFC staff, B2B are all regularly updated on the development in/around DFCM
Tenant Relationship:
* Proactively build relationships with the tenants with the objective of providing support in maximising their business revenues through the usage mall marketing and promotion activities as well ensure that the retailers adhere to standards related to usage of DFC and DFCM logos relating of merchandising as visualised by the mall management team.
Reports & Annual Marketing Plan
* Prepare regular to various aspects of marketing, such weekly reports for campaigns, pre and post reports for promotions/campaigns, Provide management with the necessary information to make decisions relating to short term and long term business strategies related to market/city/competitor mall developments.
* Together with GM marketing deliver a â€کcreative'آ annual marketing plan that outlines a review of results (previous year, research data, key objectives, strategies and tactics for line with the business objectives)
JOB CONTEXT:
* Marketing plan /communication within annual budget - conceptualise, write and present.
* Creative contribution in terms of marketing ideas, plans, enhancements of existing campaign, collateral, media placement, social media and in mall branding.
* Focused approach to increase annual footfall/sales/PR/database with key measurable in place.
* To represent marketing department at various high-level meetings related to media, retailers/principals, and redevelopment and government relations.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge:
* Diploma/Degree in marketing/PR/advertising/mass communication
* English and Arabic speaker
Minimum Experience:
* 5 -7 years' experience in a marketing/PR /advertising agency
* Managing a team of 2 or more
* Previous Budget/ Campaign experience
Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility. |