Purpose:
In order to re-frame how the consumers see and experience the Reebok brand, the digital landscape is a critically important pillar of this strategy, so this role will both define the digital experience that they will have with Reebok. The successful candidate will deliver engaging digital experiences that are seamlessly integrated into the overall direction, and will ensure the strategy and initiatives are flawlessly executed. The successful candidate needs to be a great collaborator with a passion for digital innovation and great consumer experiences and brands.
Key Responsibilities:
•Develop an overall digital marketing strategy in conjunction with the communication team. This will include brand and category objectives for online, mobile, digital media, social, eCRM, SEM, and gaming.
•Create, manage, and implement integrated digital marketing campaigns, being flexible enough to act as a team leader or a team member depending on the campaign.
•Create and drive a social marketing strategy for the focus categories, managing agency-supplied social moderators to ensure a consistent and engaging voice from the brand on key social platforms like Facebook, Twitter and instagram etc
•Manage and inspire external agencies in the development of key digital initiatives and tools.
•Develop and manage an analytics program for all digital marketing programs and social platforms. Regularly share findings and adjust campaigns based on key metrics.
•Work closely with Public Relations, Sports Marketing, Retail Marketing and Merchandising teams to gather assets throughout the year for digital communication executions.
•Manage relationship with global counterparts, keeping them regularly informed on all category projects.
•Remain abreast of current digital marketing tools and techniques.
•Regularly present digital concepts to integrated communication teams.
•Manage and reconcile project budgets and maintain updated project status reports.
•Work with Reebok partners in GCC, Egypt, Morocco, Levant, Iran assisting them with the proper implementation of global marketing communications strategy and tools.
•Track the implementation of global marketing communication tools within GCC, Egypt, Morocco and Levant.
•Compile competitor activity in the market place Knowledge, Skills and Abilities:
•Strong communication skills: written, oral and presentation. Written communication in particular is of up most importance for this role.
•Analytics: ability to analyse data to improve strategic decision making and implementation
•Creative: ability to shape the implementation of marketing plans
•Deep-routed understanding of and ever changing digital landscape
•Experience in project management – including critical path management to deliver projects on time and within budget
•Experience with digital production process and technical nature of developing digital marketing initiatives
•Demonstrated understanding experience delivering solutions or services via new and emerging web technologies
•An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
•Detail-oriented and highly organized
Requisite Education and Experience / Minimum Qualifications:
•Fluency in English (spoken and written), French and Arabic is a plus
•University Degree in Marketing, Communications, Design, Business or a related field
•Min. 2/3 years Digital marketing experience
•Google Certification Program (AdWords Professional) – SEM (preferred)
•IBM Enterprise Marketing Management Certification – IBM Coremetrics (preferred)
•Google Analytics IQ Certification – Google Web analytics certification (optional) The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.
Our brands complement each other like the skills of an exceptionally gifted decathlete.
Our consumers’ brand love is based on our employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It’s our impulse, an attitude that is truly dear to our hearts. It drives us. |