CAMPAIGNS / PROMOTIONS:
Brainstorming on marketing events and concepts.
Check feasibility with the various departments.
Prepare management presentation & budget for approval.
Brief the Head of Design on creative requirements and deliverables.
Brief PR agency through PR & Communications Manager, on campaign and our expectations of the awareness.
Discuss with procurement printing and giveaway requirements / place orders.
Brief the cinemas/call centre/ various departments on the mechanics.
Arrange for delivery of marketing materials minimum 3 weeks prior to campaign activation date.
Communicate with IT for inclusion into Website, E-kiosks, and Mobile App.
Double-check that all marketing materials are displayed in strategic positions within the cinemas.
Be contact for the day and present at the event 3-4 hours prior to ensure all suppliers present and do final checks.
Take pictures which can be used for social media updates.
GULF FILM / NOVO CINEMAS:
Manage events when required.
Marketing the Gulf Film brand and seek opportunities for awareness.
SITE & COMPETITION INSPECTIONS:
Check that all marketing materials are in place (pocket guide, magazines, campaigns, events).
Check on any apparent service failures and report to the relevant department (depletion of an F&B item such as juice; Non-working E-kiosks; Plasma’s).
Confirm that cinemas are clean and well presented as brand.
Observe staff interaction with patrons.
SOCIAL MEDIA MONITORING:
Ensure campaigns and marketing information is communicated in a timely manner.
Provide creative’s for updates (Skin, highlighted posts).
MALL PARNERSHIP & COMMUNICATION:
Daily interaction with mall management to ensure sufficient brand awareness across the site and their marketing platforms. Engage them on partnerships that could drive footfall to both mall and cinema.
Contact for special request and campaigns which require our involvement (Eid extended hours).
DIRECT CINEMA CONTACT ON DAY TO DAY MARKETING:
Contact with the cinemas daily on branding & marketing request such as toilet signage, approvals on booking request.
Write communication on campaign mechanics.
MARKETING LITERATURE & TOOLS:
Creation of day to day marketing literature such as movie ratings, house rules, cinema openings & closures, new sites launches.
Weekly updates in the pocket guide, website and on social media applications.
ADDITIONAL MARKETING SUPPORT:
Create special offers for F&B when required.
Update of all branding deliverables such as stationery, email signatures, concession packaging throughout the year.
Draft barter proposals .
TIE-UPS & COLLABORATION WITH BRANDS THAT SUPPORT OUR STRATEGY
Association with reputable brands which enhance our own product offering :
Ferrari World
Fitness First
MEDIA & ADVERTISING:
Create media plan for each specific “larger” campaign.
Arrange special rates with publications.
Confirm the booking orders.
Send the placements.
Arrange for the payments.
BUDGET CONTROL:
Keeping record of daily expenditures to review against cinema budgets.
BRANDING:
Facilitate in conjunction with agency refresher updates for branding items such as popcorn boxes, tissue boxes, email signatures, stationery.
Ensure all departments are aware of brand guidelines and use the logo in correct manner.
Approve any logo placements.
PROCUREMENT:
Brief department on campaign and requirements.
Request to view samples.
Get management approval.
Place orders according to required numbers.
Arrange delivery to Gulf Film.
Brief Store Department on the distribution list for each of cinema.
Inform cinemas of the deliveries.
Keep stock updates.
ADHOC DUTIES:
Support movie marketing with movies such as Dark Knight, Skyfall,Mission Impossible
Place orders for movie memorabilia (Man of Steel)
Assist with special screening request (Shooting Stars)
Send suggestions to enhance specific movies (Twilight, Fast & Furious,The Hobbit)
Implement customer survey.
Year End gifts concepts. Create guest list. Write introduction letter. Arrange delivery. Put in place mechanics.
Provide input into movie guide & assist proof reading. Bachelor’s Degree or MBA in either fields of Marketing, Branding, Journalism, Public Relations, Customer Service or related field.
5-8 years management experience (Brand preferred).
Arabic is essential. Established in 1989 and acquired by Qatar Media Services in 2012, Gulf Film is a film distribution company for major studios and independent films in the Gulf and Middle East. Today, Gulf Film sub-distributes Paramount and Universal titles in the Gulf territories; is the Middle East distributor for Studio Canal, Europa Corp, Relativity Media, Hyde Park and Voltage to name a few; and in partnership with Eagle Films, distributes Lionsgate, Nu Image and Sierra Affinity titles. An industry leader for over two decades, Gulf Film distributes and exhibits over 150 titles per annum.
Gulf Film has proudly established, built and nurtured relationships for nearly two and a half decades with major Hollywood studios and independent filmmakers. These valued relationships have not only allowed Gulf Film to grow and strengthen its market position but also allowed the medium of film and cinema to grow successfully within the region. |