- To oversee all marketing related communications; external and internal to ensure consistent brand positioning and voice across all platforms of communications. To coordinate all PR, tourism and advertising and social media communications to ensure consistency, accuracy and reinforcement of the overall brand. Oversee implementation of any related activities to ensure quality execution and follow-through. Ensure best efforts to achieve overall Marketing Objectives by tracking and measuring results of through-the-line activities.
- Work with Marketing Manager to develop an overall Communications Strategy and umbrella guidelines that each component of the centre/destination will embrace. Monitor adherence to these guidelines.
- Work with Marketing Manager to oversee all communications strategies and related activities which promote the centre as a destination and ensure all efforts are in keeping with the overall positioning/brand, Annual Marketing Plan and with the overall objectives for the centre.
- To supervise and coordinate the implementation of Communication activities for destination/ centre and ensure quality and timely executions
- To provide the key point of contact between the centre and the Ad agency, PR agency, media agency, social media agencyand tenants (retailers, hotels, f &b outlets, leisure, entertainment, etc) to ensure the overall umbrella positioning of the centre / destination is maintained.
- To maintain monthly publicity and cumulative reports for centre publicity, social media and website monitoring analyze monthly and provide ongoing feedback to Marketing Manager, Mall Management/employees and tenants
- To work to leverage the marketing budget through aggressive PR efforts and accountable results
- With the aid of the Tourism Manager MAFI, to develop and maintain an ongoing list of tour operators, cruise operators, hotels, airlines, bus companies, etc in the region and create a program to target them
- To investigate potential website links with key tourism partners/ new social media trends in the market.
- Work with the Marketing Manager to maintain an ongoing current list of media and tourism collateral; build relationships with key contacts; present recommendations to the centre teams; work with PR, Social media, website and media buying agencies to provide good strategic direction the mall (inclusive of tourism related media) in keeping with centre budget
- To investigate and help coordinate, along with Customer Service Coordinator, any transportation / shuttle bus activities, store guides in multiple languages for the centre in relations to the tourism efforts
- Review research for each centre; assist in coordinating studies and analyzing results
- Ensure MAFI employees and related suppliers are kept informed of Tourism and PR related activities and results and assist with ongoing communications
- Responsible for generation of all related paperwork such as L.P.O.s, PARs, etc for related activities at the centre
- Aid in development and production of the required print collaterals, in coordination with the Marketing Manager, , Events and Promotions Coordinator, Festivals Coordinator as required - to ensure adherence to the communications guidelines.
- To oversee and coordinate the development and production of any internal / external newsletters, mall magazines, electronic newsletters to customers/b to b
- To oversee, continually upgrade/update the centres website, social media and other related on-line communications efforts. To produce an online marketing plan that covers search engine marketing, affinity deals, online advertising and offline promotion to drive site traffic and data capture opportunities.
- To oversee the coordination and production of any in mall multi-media program and monitor / content manage the information in keeping with the overall brand/positioning.
- To work with strategic partners e.g. hotels, L & E brands to ensure that theirs collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively
- To work with Customer Service Coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc.
- Work with the Marketing Manager and the Promotions Coordinator to ensure that all retailer offers and activity are communicated effectively in appropriate media.
- Effective internal communication (Centre, MAF corporate and regional) of marketing activities
- Monitor Competitors communications efforts
- Note - Performs any other duties as and when required such as Annual General Meeting - University or College degree - Marketing/PR/Journalism related.
- PR / journalism/Advertising related experience (plus +3 years)
- Advertising agency background with retail clients or from a retailers marketing department
- Strong inter-personal skills
- Knowledge and keen interest in websites/mobile applications/social media
- Good language skills (English a must and Arabic preferably)
- Ability to take initiative, work with agencies and in team environment
- Strong organizational skills Majid Al Futtaim Properties is one of MENA’s leading diversified property companies with operations across shopping malls, hotels and mixed-use communities.
The Shopping Malls Business Unit, an industry leader, owns, manages and develops mall destinations that provide memorable shopping, entertainment and social experiences for its customers. Majid Al Futtaim Properties has pioneered the regional face of retail, leisure and entertainment, since the launch of its first mall, Deira City Centre in 1995. The company’s mall portfolio includes 17 shopping centres across UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm, more than 2,800 tenants and an increasing footfall of over 160 million visitors in 2013.
The Hotel Business Unit develops and manages hotels and branded serviced apartments that are synergistic with the company’s malls. Majid Al Futtaim owns nine hotels in the UAE and two in Bahrain. Their strategic proximity to the malls contributes to welcoming over 1.2 million guests annually.
The Communities Business Unit develops quality mixed-use projects anchored by residential housing. Majid Al Futtaim currently has three communities under development. The Wave, a joint venture with the government of Oman to develop Muscat’s largest ocean-front integrated community; Al Zahia, a joint venture with the Government of Sharjah, to build the Emirate’s first gated residential community with a regional mall in a prime growth corridor; The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL to build Beirut’s premier mixed used community with one of the largest marinas in the Mediterranean.
Majid Al Futtaim Properties is recognised as a sustainability leader in the MENA region. According to the 2013 Global Real Estate Sustainability Benchmark (GRESB) survey, the company ranks No. 1 in MENA, second in the Asia-Pacific region and in the top 133 property businesses worldwide. In 2013, Majid Al Futtaim launched its new five-year sustainability strategy with the vision to enhance people’s lives through sustainable real estate. This commitment is reflected in Majid Al Futtaim Properties’ pioneering standards, prosperous communities and high performance assets. |