QNB Group, one of the Worlds Strongest Banks and the leading bank in the Middle East and North Africa, is delighted to announce the expansion of our office in Qatar. QNB is seeking a Brand Strategy Developer Implementation to grow our Public Relations team in Doha.
QNB has witnessed rapid domestic and international expansion over the past few years with 2013 Net Profit of US$2.6 billion and a growth rate of 13.7%.
QNB Group is a leading financial institution with a presence in 26 countries and 3 continents, operating across almost 600 locations and has a workforce approaching 14,000 employees.
This role is responsible for providing information and assist in developing and formulating QNBs brand strategy pertaining to rebranding/ renaming, brand differentiation, market positioning, and brand discovery. Brand Strategy Developer determines the most innovative approach on how to enhance QNBs image to the general public through using research data to identify the best way to introduce QNB and its new branding.
Role Description:
- You will create a comprehensive brand structure and design guidelines for a wide variety of QNB branding and merchandising material including; signage, brochures, fascia images, advertising and event setup materials for local and international QNB branches and subsidiaries.
- You will identify the most important benefits and messages for key audiences of the brand.
- You will ensure that the brand caters to the consumers needs and benefits, in a way that differentiates the bank from its competitors.
- You will use all collected information to ensure that QNBs brand is in line with the local and international market segmentation, and involves customers with different interests and use of the banks financial products and services.
- You will ensure that the brand is based on differentiation, customers long term loyalty and competitive advantage.
- You will ensure, in coordination with the Head of Local/ International Branding and Merchandising, the success in translation of defining qualities of the brand in execution.
- You will assist the Advertisement function, in the development of advertising plans and strategies to make constant changes while plans are implemented for maximum effect.
- You will determine brand strategy weakness and areas to be modified in order to reinforce brand presence as well as product positioning in the market and initiate re-branding.
- You will maintain strong relationship with other sections in the Communications Department and effectively use the input provided by these departments in the development of the brand strategy - University graduate with a degree in Business advertising or marketing or related discipline. A Masters in Business Administration.
- 7-10 years experience in brand management and advertising preferably in the Banking industry. Qatar National Bank (QNB), established in 1964 as the countrys first Qatari-owned commercial bank, has an ownership structure split between the Qatar Investment Authority (50%) and the private sector (50%).
QNB has steadily grown to be among the largest banks in the region and is by far the leading financial institution in the country, with a market share approaching 40% of banking sector assets.
QNB offers a full range of Retail, Corporate, Investment, Treasury, Wealth Management, and Islamic Banking products and services for individuals, corporate institutions and government entities in Qatar as well as internationally.
QNB has the largest distribution network in Qatar, comprising 44 branches and offices (including 3 mobile branches), in addition to 12 Islamic branches and offices operated by QNB Al Islami, and more than 160 ATMs. |