A global sports lifestyle brand is seeking a CRM Manager to develop and implement the CRM Strategy in the GCC market expanding into Emerging Markets in the future. The CRM Manager is responsible for maximising the results (as measures by incremental sales, ROI, LTV, NPS) of CRM campaigns across all brands.
Responsibilities:
- Ensure CRM is integrated into everything, maximizing every opportunity to capture consumer data e.g. Euro Football Championships, World Cup and local Brand Campaigns
- Be the interface with the global CRM Team to develop and execute a local engagement strategy and calendar that connects consumers with their passion.
- Work with the local sales channels (eCommerce, Retail and Wholesale) to execute best practice consumer-centric campaigns in accordance with the cross-channel marketing governance rules
- Work with local Category/Brand/Sports Marketing Teams and key stakeholders to generate engaging content that keeps consumers coming back for more
- Establish effective CRM processes that systemize 1-2-1 consumer engagement in a scalable model
- Act as consumer champion in MENA initially, and also other Emerging Markets to ensure that the consumer is at the heart of everything we do
- Be the expert on potential data sources so as to continuously add value to the quality of the database and resulting consumer engagement
- Work closely with the Marketing Services Provider (MSP), briefing and monitoring them on all aspects of campaign management operations to ensure maximum results are achieved and high quality standards are maintained
- Gather best practices from and share with CRM colleagues across all markets
- Ensure SMART CRM KPIs are built into all local activities and own the communication of results and subsequent actions on a local level.
- Based on past campaign results and working with the Marketing Team, identify and propose new campaigns
- Champion data-driven (fact-based) decision making collaborate with the Marketing Team to develop a thorough understanding of our consumers in order to drive personally relevant relationships with them
- Drive quality data capture activities and collaborate with internal IT teams to ensure effective and compliant implementation
- Establish links with potential partners, including via colleagues in Sports Marketing, to develop personally relevant, inspiring content and consumer experiences
- Keep up to date with developments in the CRM market including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics - University degree in business, ideally with marketing/digital marketing and sales focus or equivalent professional experience
- 8+ years Marketing (5+ years of CRM) experience
- 5+ years of CRM and Digital Marketing experience
- Demonstrable knowledge and use of CRM software, in particular Campaign Management Tools such as Neolane
- Familiar with different data sources and data-driven marketing best practice
- Demonstrable knowledge and use of CRM data management processes
- Knowledge and use of CRM Analytic Tools would be an advantage
- Strategic, consensus-building and results-driven
- Leadership, problem-solving and decision-making abilities
- Strong project management skills
- Strong influencing skills to drive the change in the way we market to consumers
- Passionate about CRM with strong communications skills, written and verbal
- Open to international assignment and travel Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the world’s largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of today’s highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties’ needs and provide focused and consistent advice. |