Senior Marketing Manager - IMEA
Crown Group operates from over 265 locations in almost 60 countries, providing global mobility services, transportation of household goods and fine arts, departure and destination services, business information storage, high value warehousing, freight forwarding and third-party logistics. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.
Crown is now seeking qualified candidates for the role of Marketing Manager (IMEA) to be based in Dubai, United Arab Emirates and will report to the Group VP of Marketing.
PRINCIPLE OBJECTIVES
- Research and identify appropriate markets for Crown Worldwide Group that will assist the growth of the company.
- Create and implement a marketing strategy for the region to enable successful penetration of appropriate markets.
- Working with Sales & Business Development teams, increase profitable revenues for the company.
- Direct and control the growth of the Crown Worldwide Group brands within the region.
KEY RESPONSIBILITIES
Marketing Planning
- Planning and execution of the annual business plan for each region.
Brand Management
- Responsible for the control and development of the Crown brand across the region.
Public Relations
- Coordinating PR activity for all Crown brands across the region to both B2B and B2C audiences
Website acquisition and content management
- Responsible for lead generation via organic and PPC listings for B2C website
- Management of any external agency relationships to help increase traffic and improve usability
- Responsible for all content on B2C website plus country-specific content across all business units for websites
Marketing Services
- Responsible for the production and distribution of a range of country-specific marketing communication elements including e-newsletters, direct marketing, collateral and brochures
Event Management
- Organisation, execution and ROI measurement of client network events and forums
- Organisation, execution and ROI measurement of external B2C and B2B exhibitions
Internal Communications
- Manage the content, production and distribution of internal communications throughout the region
Stakeholder Management
- Demonstrate effective communication with business unit heads, Regional Managing Directors and Group marketing.
Resource Management
- Responsible for the regional marketing budget across all business units
- Line manager to any country Marketing Coordinator’s
- Management of any external agency relationships including PR, brand, website development and PPC
Corporate Social Responsibility
- Support and actively participate in the company Corporate Social responsibility projects related to community service and carbon footprint emissions reduction.
Crown is an equal opportunities employer and welcomes applications from suitably qualified candidates eligible to live and work in the UAE. We are committed to diversity and to employee well-being, engagement and development. - Bachelor’s degree in English, Journalism, Communications, Public Relations, Marketing or related field.
- Minimum of three years of experience in the implementation and reporting of digital marketing and communications projects, including, but not limited to, email marketing, social media, content curation, web content upload, and design.
- Experience with managing branded social media accounts including Facebook, Twitter, LinkedIn, and YouTube. In-depth knowledge of social media metrics tools is a plus. Familiarity with CRM and marketing automation software, SEO, Google Analytics, and Google Adwords are all major pluses.
- Strong project management and problem solving skills. Must be detailed-oriented.
- Proven verbal and written communication skills, both online and off-line. Proficiency with AP Style Writing Guidelines
- Must be able a self-starter and handle multiple priorities in a fast-paced environment.
- Meticulous and a keen eye for detail and design for brand consistency
- Ability to prioritize and re-prioritize as situations and needs change throughout the workday,
- Ability to multi-task and organize work streams to meet deadlines
- Ability to work across borders and time zones effectively
- Demonstrated ability to work across cultures.
- Demonstrate and promote the company vision and values
If you have already applied for this position please do not reapply. If you do not receive a response within two weeks of applying please consider your application has been unsuccessful on this occasion. Crown Relocations provides destination services, moving and administrative services to assist individuals and families relocating internationally or domestically. |